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Introducing AVA Intelligence, an AI assistant that knows your hotel inside and out. From activity recommendations to dining options, AVA Intelligence enhances guest experience with personalised suggestions and agent-level natural language comprehension.

Read more below and experience the future of hospitality with an interactive demo of AVA Intelligence.
Panhaboth Kun · Founder & Principal SWE
September 3, 2025
Phnom Penh, Cambodia
5 minutes
Hospitality

Late last year, we participated in a hospitality trade show here in Phnom Penh, showcasing for the first time ever the first working implementation of AVA Digital Concierge. While we did manage to raise some eyebrows with our existing features at the time, so too were we met with a barage of feature requests, the most interesting of which was raised by a kind gentleman from a well-known hotel group in the region. He asked, "Can AVA do more than just aggregate and display information? Can it actually think and make recommendations like a real concierge?" This question lingered in our minds long after the event had concluded.

In those days, we were already experimenting with ways to embrace what we like to call a "don't tell me where, bring me there" kind of hospitality. Our embrace of this came in the form of a customer-focused Chat app. The guest would simply pick a chat channel to raise their enquiry, and front desk officers could send them off to the right channel, should the guest mistakenly pick the wrong one. There is no need for the guest to act on instructions given by the agent.

K
Kun5:00 PM

Hello Reception, can I ask about your hotel's tour services?


Reception5:01 PM

Just a moment, I'm transferring you to our Tours and Travels team.

R

Dispatching your query to Tours and Travels...

Tours and Travel5:01 PM

Hello Mr. Kun, our Tours and Travels team offer a variety of excursions...

T
Can we do better?

As much as we assert our focus on designing good user interface, the activity of UI design in the first place is opinionated. It is actually impossible to do UI design without opinion. This means that UI is viewable as an instruction to the user, the abstraction layer that converts human action into meaning. This is semantics, and this semantics is defined by opinion and long-drawn hours of conversation between the designer and engineer. In order for AVA Digital Concierge to truly embrace our vision of hospitality, UI needs to be delivered, dynamically and on-demand, by an agent that knows the hotel inside and out.

As little as one year ago, the AI landscape was very different from what it is today. While natural language inference had significant impact on our ability to retrieve meaningful and compact information, technologies do not speak in natural language, and so it was difficult to build new technologies that leveraged the power of AI. With the advent of tooling, it is now possible not only to establish communication protocols between technologies through large language models, but also to do so at scale. AVA Intelligence is technology at the very cutting edge.

AVA Intelligence
Resources
Context Resolver
LLM
API Surface

AVA Intelligence is exposed to the digital concierge and its applications through the Intelligence API, allowing developers to provide guests and operations staff with first-class agentic service through LLM abstractions in both natural language and structure.

Response in natural language

AVA Intelligence can retrieve information and provide to the application responses in natural language, such as:

I'll help you find activities perfect for food lovers! Let me check what activities we have available at the Angkor Hotel.

Great news for food lovers! We have several activities that would be perfect for you:

City Tour - This 3-hour guided tour is ideal for food enthusiasts as it specifically includes street food exploration along with Phnom Penh's iconic sights and hidden gems...
Response in structure

City Tour

Main Lobby
Book
i

Try your hands on some of its features in the interactive demo below!

Hello, AI!

Angkor Hotel is a fictional 5-star hotel located in the heart of Phnom Penh, Cambodia. It is known for its exceptional service, luxurious amenities, and prime location near popular attractions. The hotel offers a range of in-house activities, as summarised below.

NAMEDESCRIPTION
City TourStep outside your hotel and discover the Phnom Penh's most iconic sights, hidden gems, and street food on this guided 3-hour tour.
Main Lobby
Museum VisitEmbark on a curated 2-hour exploration of the National Museum and surrounding areas, including a visit to the Royal Palace and Silver Pagoda.
Main Lobby
Wine TastingIndulge in a curated tasting experience featuring a selection of fine wines from local vineyards and beyond.
Courtyard
ParaglidingLaunch into the clouds with a guided paragliding adventure that blends thrill and breathtaking views from the skies of Siem Reap.
Siem Reap Paragliding Centre
Yoga & MeditationElevate your stay with a soothing hour of yoga flow followed by guided meditation in our tranquil spa lounge.
Sense Spa @ Angkor Hotel
Chocolate WorkshopLearn the art of chocolate from a master chef and create your own delectable treats right here at the hotel.
The Pavilion

In addition, Angkor Hotel supports its local community by partnering with nearby restaurants to offer guests a curated selection of dining options.

NAMEDESCRIPTION
Lotus GardenA serene dining experience offering traditional Khmer cuisine in a lush garden setting.
053 481 8916
Skyline BistroEnjoy panoramic city views while savoring a fusion of international flavors and a vast selection of cocktails.
053 690 054
The Riverfront GrillSpecializing in fresh seafood and grilled delicacies, this riverside restaurant offers a casual yet elegant atmosphere.
053 328 3960
Café MekongA cozy café serving artisanal coffee, light bites, and delectable pastries with a view of the Mekong River.
053 488 7587
Zen Sushi BarA modern sushi bar offering an array of fresh sushi, sashimi, and Japanese-inspired dishes in a sleek ambiance.
053 432 175

Launch AVA Intelligence by pressing on the orb at the bottom corner of the screen. Use the provided questions to ask it for activity recommendations, or try your own!

Author
Panhaboth Kun